While all businesses put great store in attracting new customers, many often forget about one of the more important aspects of eCommerce – making sure you get them coming back for more. Creating a user experience that sticks in the mind for all the right reasons and making the effort to engage after that first sale are all strategies that ensure your business continues to grow even as you look out for new customers.
As a business owner, with a virtual business, I have learned the importance of SEO. SEO is a term that we rarely hear about unless we are directly involved in blogging, or online ventures. I was personally introduced to SEO as early as three years ago, during the early stages of business and blogging, and even then I do not really think I truly understood its purpose.