Branding and identity are two very different elements, that when executed well, merge effortlessly together to create something very special. So, what is the difference between a brand and its identity?
The identity of a brand can be as simple as a logo or symbol, or can include numerous guidelines for fonts, logo positioning, colour variants, sub logos, signage specifications and uniforms to name but a few. The identity ensures that consumers recognise your brand and remember it, and should be consistent over all mediums.
The brand itself encompasses much more, it is what you represent, your core values and long term vision, tone of voice and attitude. Our team can help you with your branding strategy to help your company really stand out in what has become a rather crowded marketplace.
Our Branding and Identity service also include:
Simple logo design to full roll out across signage, vehicle livery etc
Social Media Branding
Creating consistency through online channels
Update your identity and values
Branding Starter Packs
Great solutions for new businesses
Complex or simple corporate guidelines
Company / Product Naming
Need help or inspiration with name generation?